Marketing research into cosmetics, household chemistry and textiles is a professional and effective tool which allows us to learn about the opinions on the product being researched.
In addition, this type of analysis also allows information to be obtained which helps identify consumer needs and expectations.
What is more, with the help of carefully prepared questionnaires, the persons testing a given product express their opinion on its various properties (e.g. visual, as well as sensory). Skin Lab offers the performance of:
- preference tests,
- differentiation tests
- comparative tests,
- and other marketing tests in agreement with the client.
The scope of tests, size of the panel, type of the obtained marketing information, preference, differentiation and comparison tests is each time agreed with the customer. The testing time and the number of product samples depend on the type of test.
Moreover, the laboratory has a wide panel of probands, offering individually prepared questionnaires/questionnaires for each order. We have experience in interpretation of test results/data analysis.