Effective marketing is a challenge for manufacturers, retailers and all those who want to make their mark on the market. Our knowledge and experience allow us to effectively assist clients in creating a portfolio of products – products that are not only safe, but also effective and, most importantly, marketed in compliance with applicable laws.
For many years we have been advising cosmetic, detergent and other companies on the effective development and sale of their products. We analyse market trends, thanks to which we effectively advise clients in the development of innovative, effective and safe products based on proven, innovative raw materials. We analyse marketing statements, advise marketing departments, and help create strategies for the development of cosmetic lines and more. The right business direction is the basis for functioning on the market.
A team of specialists from Skin Lab International will take care of a comprehensive assessment of the product (from INCI composition to technological documentation), providing services in the following areas:- assessment of composition in terms of INCI correctness:
- Evaluating the composition in terms of active ingredients and the possibility of their use in marketing communication
- Qualitative / application assessment
- Preparation / verification of proposed marketing descriptions
- Preparation of marketing claims
- Co-writing product descriptions with the Marketing Communications Department
- Acceptance of texts / descriptions and graphics for individual products
- Verifying correctness of marketing strategy on clients' websites
- Preparing labels and marketing descriptions for product packaging
- Verification of correctness of prepared graphic designs
- Preparing labels for household chemical products, dietary supplements, biocidal products
- Preparing documentation for products classified as household chemistry
- Handling quality complaints reported to manufacturers